Reference / Glossary / Practice and industry
Boosted Post
Paying to extend the reach of an existing organic post through the simplified promotion button rather than the full ads manager. Boosting offers fewer objectives, targeting options, and controls than a proper campaign and is best reserved for small, low-stakes promotion.
Related terms
Cite this entry:
Agency Echelon. "Boosted Post." Agency Echelon Reference, reviewed September 2026. https://agencyechelon.com/reference/glossary/boosted-post/