Reference / Glossary / Practice and industry
Campaign Structure
How an account is divided into campaigns, ad groups or ad sets, and ads. Structure controls budget allocation, targeting boundaries, and reporting granularity. Platform guidance since automation arrived favors consolidation: fewer campaigns with more data each, so bidding algorithms learn faster.
Related terms
Used in The Signal
Cite this entry:
Agency Echelon. "Campaign Structure." Agency Echelon Reference, reviewed September 2026. https://agencyechelon.com/reference/glossary/campaign-structure/