Platform exams (Google Ads certifications, Meta Blueprint, Amazon Ads certification, The Trade Desk Edge) that verify product knowledge. Useful for hiring and partner status; they test the platform's view of best practice, which favors the platform's automation.
Related terms
Cite this entry:
Agency Echelon. "Certification." Agency Echelon Reference, reviewed September 2026. https://agencyechelon.com/reference/glossary/certification/