A firm that advises on media strategy, measurement, agency selection, and in-housing without buying media itself, or a boutique that does both at small scale. Media auditors, pitch consultants, and the consulting arms of the big four occupy the first category.
Related terms
Used in The Signal
Cite this entry:
Agency Echelon. "Consultancy." Agency Echelon Reference, reviewed September 2026. https://agencyechelon.com/reference/glossary/consultancy/