A platform's review of an ad against its policies before it can run, usually automated with human escalation. Disapprovals for restricted categories, misleading claims, and text-in-image rules delay launches, and appeals take days. Regulated advertisers build approval time into every schedule.
Cite this entry:
Agency Echelon. "Creative Approval." Agency Echelon Reference, reviewed September 2026. https://agencyechelon.com/reference/glossary/creative-approval/