Reference / Glossary / Creative and formats
Creator Advertising
Also: Influencer marketing; Branded content
Paying individuals with audiences to feature a brand in their content, and often amplifying that content as paid media through Spark Ads, Meta partnership ads, or YouTube. The practice has moved from informal to platform-managed, with creator marketplaces on TikTok, Meta, and YouTube, and is subject to disclosure rules in every major market.
Related terms
Used in The Signal
Cite this entry:
Agency Echelon. "Creator Advertising." Agency Echelon Reference, reviewed September 2026. https://agencyechelon.com/reference/glossary/creator-advertising/