Editorial-style content produced by or for an advertiser and published on a media property's own pages, labeled as sponsored. Sponsored content is sold by publisher studios at a flat fee and distributed through the publisher's channels and paid amplification. It is distinct from Native Advertising, which is an ad unit, though the two are often conflated.
Related terms
Cite this entry:
Agency Echelon. "Sponsored Content." Agency Echelon Reference, reviewed September 2026. https://agencyechelon.com/reference/glossary/sponsored-content/