Reference / Glossary / Creative and formats
End Card
The final frame of a video ad, holding the logo, offer, and call to action. On rewarded and interstitial video the end card is a separate clickable unit shown after the video; on social it is the last few seconds of the edit.
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Cite this entry:
Agency Echelon. "End Card." Agency Echelon Reference, reviewed September 2026. https://agencyechelon.com/reference/glossary/end-card/