Producing ads as interchangeable components (hooks, bodies, offers, end cards) that can be recombined into many variants from one shoot. Modular production is the practical answer to platforms' appetite for creative volume and the basis of most DCO setups.
Related terms
Used in The Signal
Cite this entry:
Agency Echelon. "Modular Creative." Agency Echelon Reference, reviewed September 2026. https://agencyechelon.com/reference/glossary/modular-creative/