Reference / Glossary / Practice and industry
Independent Agency
An agency not owned by a holding company. Independents compete on senior attention, flexibility, and transparency, and have grown share as advertisers reacted to holding company consolidation and principal-based buying.
Related terms
Cite this entry:
Agency Echelon. "Independent Agency." Agency Echelon Reference, reviewed September 2026. https://agencyechelon.com/reference/glossary/independent-agency/