Reference / Glossary / Creative and formats
Key Visual
The single image or composition that anchors a campaign and is adapted across every format. In digital the key visual has to work at 1:1, 4:5, 9:16, and 1.91:1, which is why it is designed as a system of elements rather than one locked layout.
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Cite this entry:
Agency Echelon. "Key Visual." Agency Echelon Reference, reviewed September 2026. https://agencyechelon.com/reference/glossary/key-visual/