Contextual targeting that selects pages by the words and topics they contain, from simple keyword lists to language-model classification of meaning. The modern form places ads next to relevant articles without any user data and is the growth area of contextual vendors.
Cite this entry:
Agency Echelon. "Keyword Contextual." Agency Echelon Reference, reviewed September 2026. https://agencyechelon.com/reference/glossary/keyword-contextual/