Reference / Glossary / Practice and industry
Landing Page Optimization
Also: Conversion rate optimization; CRO
Systematic testing and improvement of the pages ads send traffic to: headlines, forms, offers, layout, speed. Conversion rate optimization frequently returns more than optimization of the media itself, since a 20 percent lift in conversion rate is worth a 20 percent cut in CPA across every channel.
Related terms
Used in The Signal
Cite this entry:
Agency Echelon. "Landing Page Optimization." Agency Echelon Reference, reviewed September 2026. https://agencyechelon.com/reference/glossary/landing-page-optimization/