Reference / Glossary / Targeting and data
Life Event Targeting
Segments of people who recently or imminently married, moved, graduated, retired, or had a child, inferred from platform signals. Life events are moments of unusually high category purchasing and unusually loose brand loyalty, which is why they command premium prices.
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Cite this entry:
Agency Echelon. "Life Event Targeting." Agency Echelon Reference, reviewed September 2026. https://agencyechelon.com/reference/glossary/life-event-targeting/