Reference / Glossary / Practice and industry
Makegood
Free additional impressions or placements a publisher provides to compensate for under-delivery, a missed guarantee, or a serving error. Makegoods are specified in the IAB standard terms and are the normal remedy before any refund.
Related terms
Cite this entry:
Agency Echelon. "Makegood." Agency Echelon Reference, reviewed September 2026. https://agencyechelon.com/reference/glossary/makegood/