Reference / Glossary / Practice and industry
Media Buyer
The person who executes a plan: negotiating with sellers, setting up campaigns in platforms, managing bids and budgets, and optimizing delivery. Programmatic traders and paid search and social specialists are buyers by another name.
Related terms
Used in The Signal
- A Good ROAS Is Whatever Your Margin Says It Is
- A Packed Room Is Not the Same as the Right Room
- Automotive's Three Tiers Are Fighting Over the Same Buyer
- Broad Targeting Won. Creative Is the Targeting Now.
- The IAB Just Raised the Forecast. Q4 Will Be the Most Expensive Auction You Have Ever Bought.
- The Month Does Not End Evenly, and Neither Does Your Budget
- The Right AI Model Is the Cheapest One That Clears the Bar
Cite this entry:
Agency Echelon. "Media Buyer." Agency Echelon Reference, reviewed September 2026. https://agencyechelon.com/reference/glossary/media-buyer/