Reference / Glossary / Practice and industry
Media Plan
The document that specifies what will be bought: channels, platforms, placements, audiences, formats, dates, budgets by line, and expected delivery and performance. A media plan translates a strategy into an executable and auditable buy, and the flowchart view of it, weeks across the top and channels down the side, is the industry's standard summary.
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Cite this entry:
Agency Echelon. "Media Plan." Agency Echelon Reference, reviewed September 2026. https://agencyechelon.com/reference/glossary/media-plan/