Reference / Glossary / Practice and industry
Performance Fee
Also: Performance-based compensation; PBR
Agency compensation tied to results: a bonus for hitting targets, a share of incremental revenue, or a reduced base with upside. Performance fees require agreed measurement in advance and fail when the measurement is the platform's own attribution.
Related terms
Cite this entry:
Agency Echelon. "Performance Fee." Agency Echelon Reference, reviewed September 2026. https://agencyechelon.com/reference/glossary/performance-fee/