The competitive process in which agencies compete for an advertiser's business, usually run by a consultant, involving chemistry meetings, a strategic response, and a commercial proposal. Media pitches increasingly hinge on data, technology, and fee models as much as on planning.
Related terms
Cite this entry:
Agency Echelon. "Pitch." Agency Echelon Reference, reviewed September 2026. https://agencyechelon.com/reference/glossary/pitch/