The report delivered after a campaign ends: delivery against plan, performance against objectives, learnings, and recommendations. A post-buy in television compares delivered ratings to guaranteed ones and triggers makegoods for shortfalls.
Related terms
Cite this entry:
Agency Echelon. "Post-Campaign Report." Agency Echelon Reference, reviewed September 2026. https://agencyechelon.com/reference/glossary/post-campaign-report/