Checking a campaign before and just after launch: targeting, budgets, dates, creative, landing pages, tracking, and naming. A written QA checklist prevents most of the errors that make the trade press, and a live check within the first hour catches the rest.
Related terms
Cite this entry:
Agency Echelon. "Quality Assurance." Agency Echelon Reference, reviewed September 2026. https://agencyechelon.com/reference/glossary/quality-assurance/