Reference / Glossary / Practice and industry
Rate Card
A publisher's published list prices for its placements. Rate cards are the starting point for negotiation and are rarely paid in full; the discount from rate card is a standard negotiating metric in direct buys.
Related terms
Used in The Signal
Cite this entry:
Agency Echelon. "Rate Card." Agency Echelon Reference, reviewed September 2026. https://agencyechelon.com/reference/glossary/rate-card/