A payment from a media vendor to an agency based on the volume of spend the agency places, sometimes passed to clients and sometimes not. Undisclosed rebates were the center of the 2016 ANA transparency report and are addressed in most modern agency contracts by disclosure and pass-through clauses.
Related terms
Cite this entry:
Agency Echelon. "Rebate." Agency Echelon Reference, reviewed September 2026. https://agencyechelon.com/reference/glossary/rebate/