Reference / Glossary / Creative and formats
Rewarded Video
An opt-in video ad in a mobile game or app that gives the user something for watching: an extra life, in-app currency, content access. Rewarded video has the highest completion rates and user acceptance of any mobile format and commands correspondingly high CPMs.
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Cite this entry:
Agency Echelon. "Rewarded Video." Agency Echelon Reference, reviewed September 2026. https://agencyechelon.com/reference/glossary/rewarded-video/