The contract document specifying what an agency will deliver, for which fee, over what period: channels, deliverables, staffing, reporting, and exclusions. Scope creep, work outside the SOW done without additional fee, is the perennial agency margin problem.
Related terms
Used in The Signal
Cite this entry:
Agency Echelon. "Scope of Work." Agency Echelon Reference, reviewed September 2026. https://agencyechelon.com/reference/glossary/scope-of-work/