Evidence that an ad ran where it was supposed to, captured by the buyer or supplied by the seller. Tearsheets were the print original; screenshots and ad server logs serve the purpose in digital, and clients still ask for them.
Related terms
Used in The Signal
- A Packed Room Is Not the Same as the Right Room
- Creator Budgets Deserve Media Discipline
- The Media Review Meeting Is Where Insight Goes to Die
- The Metric Going Up Is Hiding the One Going Down
- Your Competitors' Ads Are Public. Almost Nobody Looks.
- Your Landing Page Is Killing More Campaigns Than Your Media
Cite this entry:
Agency Echelon. "Screenshot." Agency Echelon Reference, reviewed September 2026. https://agencyechelon.com/reference/glossary/screenshot/