Product ads generated from a Product Feed and shown with an image, price, and merchant name on search results and shopping surfaces. Google Shopping ads are managed through Merchant Center and served by Standard Shopping or Performance Max campaigns; Microsoft, Amazon, and the social platforms run equivalents. Feed quality determines eligibility and performance more than bidding does.
Related terms
Cite this entry:
Agency Echelon. "Shopping Ads." Agency Echelon Reference, reviewed September 2026. https://agencyechelon.com/reference/glossary/shopping-ads/