Measuring and reducing the carbon emissions of ad delivery, which are dominated by the volume of bid requests and the weight of creative. Scope3 is the main measurement provider; reducing supply paths and excluding MFA inventory lowers emissions and improves quality at the same time.
Cite this entry:
Agency Echelon. "Sustainability." Agency Echelon Reference, reviewed September 2026. https://agencyechelon.com/reference/glossary/sustainability/