Reference / Glossary / Practice and industry
Tag Audit
A review of every tag and pixel on a site: what fires, when, with what data, under what consent state, and whether it is still needed. Tag audits find duplicate conversions, dead tags, consent leaks, and the abandoned vendor pixel still collecting data three years later.
Related terms
Cite this entry:
Agency Echelon. "Tag Audit." Agency Echelon Reference, reviewed September 2026. https://agencyechelon.com/reference/glossary/tag-audit/