Reference / Glossary / Practice and industry
Trafficking
Setting up a campaign in the ad server and platforms: uploading creative, assigning it to placements, attaching tracking, entering dates and budgets, and confirming delivery. Trafficking is the operational core of ad operations and the step where most launch errors originate.
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Cite this entry:
Agency Echelon. "Trafficking." Agency Echelon Reference, reviewed September 2026. https://agencyechelon.com/reference/glossary/trafficking/