Of an alcohol ad's audience must be of legal drinking age under industry codes and platform policies.
Agencies in Facebook's original Preferred Marketing Developer program.
Audiences from 287 providers and platforms, free to search. More than 1,200 match a search for spirits.
- Basil Hayden
- Canadian Club
- Jägermeister
- Jim Beam
- Knob Creek
- Maker's Mark
- Red Stag by Jim Beam
Spirits advertising starts with who is allowed to see it. Industry codes and platform policies require that at least 71.6 percent of an alcohol ad's audience be of legal drinking age, so every placement and creator in the plan is checked against that line before a dollar moves. Basil Hayden, Canadian Club, Jägermeister, Jim Beam, Knob Creek, Maker's Mark, and Red Stag by Jim Beam are among the spirits clients on this site.
Context does much of the targeting. The page, the program, and the occasion carry a spirits brand further than a profile can, and contextual buying keeps working as consent rules thin out behavioral data. Creators get bought with the same discipline as media: audiences that clear the drinking age line, usage rights agreed in advance, and disclosure on every post.
A spirits brand also sells through layers it does not own. In the US the three-tier system puts distributors and retailers between the brand and the drinker, so national media builds the brand everywhere while local spend goes where the shelf, the menu, and the occasion are.
The category is crowded and seasonal. Spend levels are set by market and by season, and the holiday weeks get planned and booked months ahead.
An engagement usually begins with the audience rules for each platform and market, and an audit of how much of the current spend reaches people of legal drinking age.
Reach the right drinkers, inside the rules
An audit of the current spend shows how much reaches people of legal drinking age and how much of it moves bottles.
Start the conversationServices for spirits brands
All eight servicesTargeted Digital Advertising
Social, video, and contextual media planned inside the 71.6 percent audience rule.
Service 02SEO + GEO
What AI assistants say when someone asks which bourbon to buy.
Service 03Digital Strategy
National and local plans built around how bottles reach the shelf.
Service 04Digital Copywriting + Content Creation
Creative and creator content that clears the industry codes before it runs.
Service 06Data Analytics + Insights
Audience composition reporting and holdouts by market.
Service 08AI Tools + Automation
Placement mockups and creative versioning for every market.
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Resources
All resourcesAudience Finder, set to spirits
The full catalog of more than 950,000 audiences, opened on the 1,200+ that match a search for spirits.
ReferenceAlcohol advertising rules
Industry codes and platform policies, including the 71.6 percent legal drinking age audience rule.
ReferenceAdvertising rules by sector
Federal, state, EU, UK, and platform rules for regulated categories, with sources.
ReferenceContextual targeting
Placing ads by the content of the page, video, or app, whoever the user is.
ReferenceCreator advertising
Paying people with audiences to feature a brand, and amplifying that content as paid media.
CalculatorReach and frequency
Impressions from reach and frequency, or frequency from impressions and reach.
Quick answers
What are the audience rules for alcohol advertising?
Industry codes and platform policies require that at least 71.6 percent of an alcohol ad's audience be of legal drinking age, and platforms restrict alcohol ads by country and by user age. Every placement, creator, and audience in the plan is checked against those rules before launch.
Can spirits brands work with creators and influencers?
Yes, with audiences that clear the legal drinking age line and disclosure on every post. Creators whose followers skew younger are left out, usage rights are agreed before the content exists, and paid amplification runs on the creator's handle under the brand's targeting controls.
How do national spirits campaigns help sales in local markets?
By layering. National media builds the brand everywhere, and local spend goes where distributors and retailers decide what reaches the shelf and the menu. The plan reads both against depletions and retail sales by market.