The largest advertising awards festival, held each June, and the shorthand for creative awards generally. Media Lions recognize media strategy; effectiveness awards (Effies, IPA Effectiveness) reward proven business results and are the ones media practitioners cite.
Related terms
Cite this entry:
Agency Echelon. "Cannes Lions." Agency Echelon Reference, reviewed September 2026. https://agencyechelon.com/reference/glossary/cannes-lions/