Reference / Glossary / Practice and industry
Trade Press
The publications that cover the advertising business: Ad Age, Adweek, Digiday, AdExchanger, Campaign, The Drum, Marketing Brew, and specialist newsletters. Where platform changes, agency moves, and measurement disputes are reported first.
Used in The Signal
Cite this entry:
Agency Echelon. "Trade Press." Agency Echelon Reference, reviewed September 2026. https://agencyechelon.com/reference/glossary/trade-press/