The Federal Trade Commission's guidance on endorsements and testimonials, updated in 2023, which requires clear and conspicuous disclosure of any material connection between an advertiser and an endorser, including paid creators, gifted products, and employees. The FTC's separate 2024 rule bans fake reviews and testimonials. Disclosures must be visible in the content itself, not only in a bio or a hashtag buried in a list.
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Cite this entry:
Agency Echelon. "FTC Endorsement Guides." Agency Echelon Reference, reviewed September 2026. https://agencyechelon.com/reference/glossary/ftc-endorsement-guides/