Reference / Glossary / Measurement
Match Rate
The share of uploaded records a platform or identity partner can connect to a user it recognizes. Match rates run from under 30 percent for old email lists to over 70 percent for recent, multi-key uploads, and determine how much of a customer list is actually reachable.
Related terms
Used in The Signal
Cite this entry:
Agency Echelon. "Match Rate." Agency Echelon Reference, reviewed September 2026. https://agencyechelon.com/reference/glossary/match-rate/