Actions after install that indicate value: registration, tutorial completion, first purchase, day-7 retention. App advertisers optimize to post-install events rather than installs, since installs are cheap and often worthless, and SKAdNetwork's conversion value encodes them coarsely.
Related terms
Cite this entry:
Agency Echelon. "Post-Install Event." Agency Echelon Reference, reviewed September 2026. https://agencyechelon.com/reference/glossary/post-install-event/