Placing a product inside content rather than in an ad break: a car in a film, a beverage on a talk show desk, a brand in a creator's video. Placements are negotiated case by case, sometimes paid and sometimes traded for product, and are subject to disclosure rules that vary by market.
Related terms
Cite this entry:
Agency Echelon. "Product Placement." Agency Echelon Reference, reviewed September 2026. https://agencyechelon.com/reference/glossary/product-placement/