Attaching a brand to a program, event, segment, or piece of content beyond a standard spot: billboards, integrations, presenting credits, branded segments. Sponsorships are sold at a flat fee, carry exclusivity, and are measured on exposure and brand outcomes rather than clicks.
Related terms
Used in The Signal
Cite this entry:
Agency Echelon. "Sponsorship." Agency Echelon Reference, reviewed September 2026. https://agencyechelon.com/reference/glossary/sponsorship/