Reference / Glossary / Creative and formats
Messaging Ads
Also: Click-to-message; Click-to-WhatsApp; Conversation ads
Ads whose click opens a conversation in Messenger, WhatsApp, Instagram DM, or LinkedIn messaging rather than a website. Messaging ads suit markets and categories where commerce happens in chat and are measured on conversations started and, with integration, on sales closed in the thread.
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Cite this entry:
Agency Echelon. "Messaging Ads." Agency Echelon Reference, reviewed September 2026. https://agencyechelon.com/reference/glossary/messaging-ads/