Reference / Glossary / Creative and formats
Motion Graphics
Animated text, shapes, and images, as opposed to filmed video. Motion graphics turn statics into video placements at low cost and are the standard way to produce Stories and Reels variants of a campaign without a shoot.
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Cite this entry:
Agency Echelon. "Motion Graphics." Agency Echelon Reference, reviewed September 2026. https://agencyechelon.com/reference/glossary/motion-graphics/