Reference / Glossary / Creative and formats
Email Advertising
Also: Newsletter sponsorship; Dedicated send
Advertising inside email newsletters, as a sponsored placement within an issue or a dedicated send to a publisher's list. Newsletter ads are sold on flat fees or CPM, measured on opens and clicks, and have grown with the independent newsletter economy. They are distinct from an advertiser's own email marketing.
Related terms
Cite this entry:
Agency Echelon. "Email Advertising." Agency Echelon Reference, reviewed September 2026. https://agencyechelon.com/reference/glossary/email-advertising/