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Live Shopping

Selling during a live video stream with products pinned and purchasable in real time. Enormous in China (Taobao Live, Douyin), growing on TikTok Shop and YouTube in the West, and usually creator-led.

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Cite this entry: Agency Echelon. "Live Shopping." Agency Echelon Reference, reviewed September 2026. https://agencyechelon.com/reference/glossary/live-shopping/

Reference

A reference library for digital advertising, written and reviewed by the Agency Echelon team. Free to read. No advertising, no sponsorship, no affiliate links, no email gate.

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Reviewed September 23, 2026. Reference text is licensed CC BY 4.0. Privacy