Buying inside a social platform without leaving it: TikTok Shop, Instagram Shopping (checkout since scaled back), Pinterest product Pins, YouTube Shopping. Shop ads use the platform's catalog and checkout and report closed-loop sales.
Used in The Signal
Cite this entry:
Agency Echelon. "Social Commerce." Agency Echelon Reference, reviewed September 2026. https://agencyechelon.com/reference/glossary/social-commerce/