Reference / Glossary / Creative and formats
Storyboard
A shot-by-shot sketch of a video ad prepared before production, used to align client, agency, and crew and to estimate cost. For social video, storyboards have largely given way to scripts and shot lists, since the volume of variants makes drawing each one impractical.
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Agency Echelon. "Storyboard." Agency Echelon Reference, reviewed September 2026. https://agencyechelon.com/reference/glossary/storyboard/