Form-fill conversion, lifted through landing page and offer iteration.
GEO test protocols for both audiences, built before the discipline had a name.
Audiences from 287 providers and platforms, free to search. More than 69,000 are tagged Health & Pharma.
- American Diabetes Association
- Biogen
- Compass Health Center
- Johnson & Johnson
- Natera
- Pfizer
- PhRMA
- VSP
Health advertising has more than one audience, and each one comes with its own rulebook. Prescribers and the specialists who refer to them. Patients and the people who care for them. For a manufacturer or an association with a policy agenda, the members and staff who write the rules. Pfizer, Johnson & Johnson, Biogen, Natera, the American Diabetes Association, and PhRMA are among the health clients on this site.
Medical, legal, and regulatory review sets the calendar. Copy is written for MLR from the first draft, with the claims, the fair balance, and each platform's health policy in view, so a launch does not wait on a headline's third trip through review. The plan accounts for what each platform allows a health advertiser to do, from certification before prescription drug ads run to the limits on targeting by condition.
Since 2022, a tracking pixel on a page that touches patient information has been a compliance decision. Measurement here starts from signal that never touches protected health information. That means consent-gated tags kept off pages that touch patient information, calls tracked through vendors that sign a business associate agreement, modeled conversions, and holdout tests that need no personal data at all. Health systems that pulled their pixels found their marketing still worked, and a holdout shows which part of it.
Physicians and patients both put health questions to AI assistants now. I was building GEO test protocols for a biotech client's physician and patient queries before the discipline had a name, and the same protocol now runs across ChatGPT, Gemini, Claude, and Perplexity: what each one says about a product or a condition, which sources it cites, and what would change the answer. That work runs through the SEO + GEO practice.
An engagement usually begins with an audit of where the current spend lands, by audience and by rule. It shows which impressions reached prescribers, which reached patients, which reached neither, and which tags collect data they should not.
Reach prescribers and patients, within the rules
An audit by audience and by rule shows where the current spend lands, who it misses, and which tags need to go.
Start the conversationServices for health and pharma
All eight servicesTargeted Digital Advertising
Prescriber and patient audiences planned and bought separately, under each platform's health policy.
Service 02SEO + GEO
What ChatGPT, Gemini, Claude, and Perplexity tell physicians and patients about your product, tested and tracked.
Service 04Digital Copywriting + Content Creation
Copy written for medical, legal, and regulatory review from the first draft.
Service 06Data Analytics + Insights
Measurement that holds up without pixels on patient pages, from consent-gated tags to holdout tests.
Service 07Public Affairs + Advocacy Advertising
For manufacturers and associations whose next audience is a committee in Washington.
Service 08AI Tools + Automation
Private and local models for teams that cannot send patient data to a public one.
From The Signal
View all notesA Clean Room Will Not Wash a Dirty First Party
Clean rooms are sold as the answer to signal loss. They are a secure meeting place for data you already have, and most brands arrive at the meeting with nothing to say.
June 8, 2026First-Party Data Is a Verb
Every deck says first-party data is the new oil. Most companies treat it as a noun they already own rather than a practice they have to run. The collection, consent, and activation loop that actually works.
May 22, 2026HIPAA Took Your Pixels. Good.
Health systems lost their tracking pixels and discovered their marketing still worked. What the compliance crackdown teaches every advertiser about signal they never needed.
April 20, 2026An Association Has Three Audiences and One Budget
Members, prospects, and policymakers are three different marketing problems wearing one logo. Three scoreboards, the renewal that happens all year, and the free money nobody spends.
March 17, 2026Phone Calls Are Conversions. Your Dashboard Thinks They Are Silence.
In healthcare, home services, legal, and anything high-consideration, the best customers call. Accounts optimized on web forms alone are training the algorithm against their own best buyers.
March 12, 2026Your Tracking Pixel Is a Compliance Decision Now
HIPAA and ad measurement collided in 2022 and the dust has not settled. What health marketers can and cannot do with pixels, and how to measure anyway.
Resources
All resourcesAudience Finder, set to Health & Pharma
The full catalog of more than 950,000 audiences, opened on the 69,000+ tagged Health & Pharma.
RegisterDigital Privacy Regulations Register
Data privacy laws of all 197 jurisdictions, in one place.
ReferencePharmaceutical advertising rules
Where direct-to-consumer prescription drug advertising is legal, and what fair balance requires.
ReferenceAdvertising rules by sector
Federal, state, EU, UK, and platform rules for regulated categories, with sources.
ReferenceConsent management platform
How consent is collected, recorded, and passed to advertising and analytics tags.
TemplateMeasurement plan
One row per objective, with the metric, the source, the target, and the test that validates it.
Quick answers
Can you run prescription drug advertising on Google and Meta?
Yes, within each platform's policy. Both restrict prescription drug advertising by country, require the advertiser to be authorized or certified before those ads run, and limit targeting by health condition. The plan is built around those rules from the first brief, and creative clears your medical, legal, and regulatory review before anything launches.
How do you measure health campaigns without pixels on patient pages?
With signal that does not touch protected health information. Tags fire only with consent and never on pages that touch patient information, calls are tracked through vendors that sign a business associate agreement, conversions are modeled where the platforms support it, and holdout tests compare exposed and unexposed regions with no personal data at all.
Do you work with health associations and advocacy groups as well as manufacturers?
Yes. The American Diabetes Association and PhRMA are among the health clients on this site. When the audience is policymakers and their staff, the plan runs through the Public Affairs + Advocacy Advertising practice.