Media & Tech.

Media and technology companies sell subscriptions and attention, and the advertising has to account for what happens after the sign-up. I bought media for DirecTV in the years when twelve months at half price was the whole category playbook, and the number that decided whether any of it made money was month thirteen, when the price stepped up. CBS, DirecTV, eBay, Google, Meta, and OpenAI are among the media and technology clients on this site.

Subscribers bought on a deep discount leave on schedule, so the plan counts customers at the price they pay after the offer ends, and the offer itself becomes part of the targeting. Cohorts get reported by month of acquisition, with churn and payback next to the cost per subscriber.

For eBay Germany, a two-week gamified microsite and $75K of paid social produced 864,761 transactions and $25.7 million in directly attributed sales. That 342 to 1 return went into the case study only after a holdout confirmed it, the standard every result here has to meet.

Streaming has split the audience. A fan who follows one NFL team now needs six channels and four streaming platforms, none of them sharing a frequency cap, so connected TV gets planned across apps and devices with reach counted by household. AI answers are the newest surface, and what ChatGPT, Gemini, Claude, and Perplexity say about a product now shapes the shortlist. That work runs through the SEO + GEO practice.

An engagement usually begins with the cohort data: what each acquisition month cost, and what it was worth a year later.