Return on incremental store sales from Facebook advertising.
Return on incremental store sales from the same program.
Audiences from 287 providers and platforms, free to search. More than 81,000 are tagged Food & Beverage.
- Birds Eye
- Cape Cod Potato Chips
- Dream Non-Dairy
- Duncan Hines
- Vlasic
- Voss Water
Most food and beverage sales still happen in a physical store, which makes digital advertising easy to doubt. For Birds Eye and Duncan Hines we set out to prove that Facebook moved groceries off real shelves. Datalogix matched exposed households to actual store sales and measured 29x and 12x returns on incremental sales. Birds Eye, Cape Cod Potato Chips, Dream Non-Dairy, Duncan Hines, Vlasic, and Voss Water are among the food and beverage clients on this site.
Retailers now sell their shoppers back to the brands on their own shelves. Sponsored listings and retailer audiences get negotiated like any other media, against incremental sales the retailer can show, and the plan accounts for the sales those placements would have collected anyway.
Share of voice buys share of market on a delay, so the plan sets the spend level on purpose, by season and by retailer, and rotates creative before fatigue shows up in the cost per sale. A holdout settles what the media added, and any marketing team can run one.
Packaging rules are reaching the brand as well, with states banning PFAS in food packaging on fixed dates. The PFAS Regulations Register tracks those bans state by state.
An engagement usually begins with the retailer list and a measurement plan agreed before launch: which sales count, who measures them, and what the holdout looks like.
Prove what the media sold
A measurement plan agreed before launch shows which sales the media added and which it only touched.
Start the conversationServices for food and beverage brands
All eight servicesTargeted Digital Advertising
Social, search, and retail media planned against store sales.
Service 02SEO + GEO
What AI assistants say when shoppers ask about your products and ingredients.
Service 03Digital Strategy
Spend levels set by share of voice, season, and retailer.
Service 04Digital Copywriting + Content Creation
Creative rotated before fatigue shows in the cost per sale.
Service 06Data Analytics + Insights
Store-sales measurement and holdouts that show what the media added.
Service 08AI Tools + Automation
Creative versioning and placement mockups at retail media volume.
From The Signal
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May 27, 2026Retail Media Is a Tax You Should Negotiate, Not a Channel You Should Love
Retail media networks are growing faster than any ad channel in history because the customer is captive and so is the advertiser. How to spend there without funding your own margin squeeze.
April 10, 2026Share of Voice Buys Market Share on a Delay
The oldest empirical law in advertising says outspending your market share grows it, on a lag. What share of voice means now that the channels fragmented, and how to run the math for your brand.
April 7, 2026Ad Fatigue Has Math. Use It.
Creative does not die of old age. It dies of exposure, and the decay is visible in frequency-segmented data long before the topline turns. How to refresh on evidence instead of vibes.
April 1, 2026You Do Not Need a Data Science Team to Run a Holdout
Incrementality testing sounds like a research department. It is a spreadsheet, a map, and the discipline to leave some money on the table for six weeks.
March 18, 2026Case Study: Duncan Hines, Birds Eye, and Proving Facebook Moved Groceries
We set out to prove Facebook advertising moved grocery products off physical shelves. Datalogix measured the answer: 29x and 12x returns on incremental store sales for Birds Eye and Duncan Hines.
Resources
All resourcesAudience Finder, set to Food & Beverage
The full catalog of more than 950,000 audiences, opened on the 81,000+ tagged Food & Beverage.
RegisterPFAS Regulations Register
Which states ban PFAS in cosmetics, food packaging, cookware and more, with effective dates and statutes.
ReferenceRetail media
Advertising sold by retailers on their own sites and apps and, increasingly, off-site using their shopper data.
BenchmarksAmazon Sponsored Products
Cost per click and ACoS ranges for 2026, with sources.
CalculatorSample size
How many people each group of a holdout test needs before a lift means anything.
TemplateMeasurement plan
One row per objective, with the metric, the source, the target, and the test that validates it.
Quick answers
Can you prove digital advertising sells products in physical stores?
Yes, with a measurement partner that matches ad exposure to store purchases. For Birds Eye and Duncan Hines, Datalogix measured 29x and 12x returns on incremental store sales from Facebook advertising. The design is agreed before launch, including the holdout that shows what would have sold anyway.
How should food and beverage brands buy retail media?
As negotiated media. The plan asks each retailer for incremental results, compares the cost with the brand's other channels, and counts the sales those placements would have collected without the ad. Rates and placements get revisited every season.
How much should a food or beverage brand spend on digital advertising?
Enough to hold its share of voice in the category, and more when it wants to grow. Spending above market share tends to build share on a delay, so the plan sets the level by season and retailer and checks it with holdout tests.